Qualitative Freedom – Autonomy in Cosmopolitan Responsibility

During four months of the Fall 2018, nine Purpose-Driven Companies were analyzed in order to know their impact on women and youth inclusion. Two companies from Kenya and seven from Colombia. The majority are small companies. A six item open-ended questionnaire was structured, using complex science, sustainable theories, humanistic management, and capacities approaches. Six women, all founders and CEOs, and one male CEO were interviewed on their ideas and life experiences. Three main goals were structured:

1) To deeply understand the core concepts of our conceptual model from the CEO´s perspectives—like purpose, inclusion, women, and management;
2) To know how much of vanguard/alternative management practices is needed to become a Purpose-Driven Company; and
3) How many questions are in the B-Matrix that measures those vanguard management practices. Grounded Theory software was used to analyzed the texts

The main finding of this research is that the path towards purposefulness has three dimensions/steps, and that if you only have one or two, you could see yourself as a Purpose-Driven Company. However, only those that practice intentionally the three dimensions can be regarded as a Higher-Purpose Company.