Purpose Driven Innovation: Introductory lecture, Innovation Workshop, RCM Bangalore

This video is the introductory lecture to a workshop on Purpose Driven Innovation at our Partner University, Regional College of Management (RCM) in Bangalore, India held by the Humanistic Management Network’s Ernst von Kimakowitz. How do we view innovation in the context of Humanistic Management? We view it as purpose driven innovation by businesses meaning that for innovations to be valuable and desirable they must contribute to addressing challenges, big and small, we face around the globe. This stands in contrast to a traditional framing of innovation in business organizations as changes to products, services or business models with the aim of growing the business.